Fast Company

Command, Control

The International Database of Corporate Commands is an intriguing roundup of slogans and sayings.

A Corporate Command is an instruction work, a call to action in the form of an imperative: "Just Do It", "Turn on the Future", "Live without Limits", "Tap into great taste", "Think different", "Ride the light".

Recent examples include HP, Keds, and Coca-Cola. What other examples are there? What do you think corporate statements like those listed accomplish?

[via bBlog]

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1 Comments

  • Patrick Herlihy

    Sun Microsystems simplified its corporate priorities down to just
    eleven words.

    It has been very effective mostly because it was not just a slogan; all initiatives and results are tied back to these priorities so we all see the progress being made.