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Logo A-Go-Go

If you've got an internal initiative that you think needs some identity work behind it — or if you're an independent wanting to better brand your offerings — FernGullyGraphics can help. They pledge to design a logo for you for only $15. That's right: $15.

Are they undervaluing their design services? Or using the low barrier to business as a way to lay inroads to their other services? Methinks the latter. What product or service could your organization offer for $15 as a way to encourage the upsell?

[via Salesprocessdiva]

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  • Chris Thompson

    My experience is...
    1. Order was "lost" initially
    2. I was getting zero dollar bills, without delivery, which prompted me to finally ask about the status of my logo order
    3. Promises to deliver logos were pushed back several times
    4. Logos were finally delivered (weeks later) - quality ok
    5. My credit card was billed "erroneously" for over $1000 of charges
    6. Caveat emptor.

  • Evan Savelson

    The truism "You get what you pay for" is REALLY pertinent here.

    My experiences, while not vast, have shown me that when communications materials are done cheaply, it is apparent.

    Certainly it is possible to go overboard too.

    I am a strong believer of Seth Godin's purple cow concept

    A logo on its own cannot achieve that level of distinctiveness.

    Purpleness is worth the effort and cost!

    A logo and a brand are not synonymous. One is a commodity, the other is an asset. Which do you want to represent your company?

  • Lori Richardson

    I have used them - and have to admit I don't understand why I only paid $15, but I got a quick turn around (a day) - gave my credit card info to a person over the phone, and have a specific contact person whom I speak with - named Rafael - he's at - again my intent was to simply get a quick simple logo which was beyond my capabilities - and not only was I happy, so was the person who referred me, coach Alicia Smith ( - several of her program logos were designed by FGG. Hope that helps.

  • Bill Doerr

    I just saw this and decided to 'check out' this site.

    The offer is found, but the link to 'order' doesn't go to the logo design service, but to their web hosting service.

    I also tried their 'Online chat service' solution. After 8 minutes of waiting for even a 'Hello', I gave up and closed that window.

    Finally, I called their 800 number. It was a mindless auto-attendant which 'lost' my call.

    Given the 'first impression' is now the 'last' one I'll have of this firm and this approach, what good did this thoughtlessly executed effort really net for this firm? Now that FC has given them (and, us!) a venue for exposure, I wonder how smart they'll think they were . . . in retrospect where 'vision' is always 20/20.

    I agree that 'low-cost / low-price' strategies are risky at best and probably do more damage to valid companies and providers than anything else.

    Like the old saying goes, 'Caveat Emptor'. Must be that's been around so long for a reason. Things of value have no need to fear the test of time. But less qualified 'wannabe' firms should be concerned. And, for good reason, too.

  • Mitch Joel

    Let me prefix this by saying that our company builds brands. The graphic design element is a part of the process. But seriously, what does your name look like? Better yet, what should it look like? For years, we’ve dumped a name over to a graphic designer in hopes that they will come back with something akin to a logo that keeps you ahead of the pack (FedEx, Nike, Starbucks, etc…). Maybe this company is a great design shop, but I believe that companies need to do a little homework into what your logo (which is only a part of your brand) says about you, your company name, your service and, most importantly, your quality of work. You leave the graphic designer to decide for you what your company identity is? Let me put that into perspective: It’s like asking the cashier at your local supermarket to diagnose that black mark on your lower back. Or like hiring the Post Office to create your direct mail campaign.
    It always amazes me, over how little time, and thought investment, is put into something as important as a company logo – which then expands into your full-fledged corporate identity... you brand. The color you choose speaks volumes. The font (or typography) you use says something. Do you know what it says? Well, if you don’t, you may want to spend some time investigating how a logo can influence your clients, customers and suppliers. Nothing says “don’t work with me, my company’s a dog” more than a cheap stab at your logo. Here’s why: your logo winds up being your identity. When you think of a friend, you’ll think of what company they work for, their business card, the clothes they wear, the car they drive, where they live, maybe their website and what all that says about them. I’m not being shallow (this is actually very deep-end stuff) and it all matters.
    World-known business management genius Tom Peters says to walk around with a notebook. Write on the front cover “cool stuff” and, on the back cover, “bad stuff.” Stroll around for a week or so with this book and, you guessed it, write down the stuff that you think is cool (Apple’s iPod) and stuff that is not cool (McDonald’s new “I’m loving it” slogan).
    You also need to be able to define:
    - What words or images come to mind when you think of your company?
    - What makes your company different or stand apart from other companies in your space?
    - Describe a close friend or acquaintance that you think is very much like your company - what kind of clothes/brands/professions/likes/dislikes do they have/use
    - Imagine your company no longer existed, that it disappeared off the face of Earth. Using the visual of a tombstone, write a brief epitaph for your company (another one from Tom Peters).
    - List 10 of your favorite company names or brands
    This should start shedding some light into how serious choosing a name and brand identity is (and, how frustrating and interesting it can be). Spend some time with it, and be sure you’re proud of the name, look and feel of your new baby – on top of your supreme products and services. If you’re not this kind of “creative” type try finding someone – either close to you or a specialist in the field - that “gets you, gets it,” and give them the mandate to make your business look and sound “wow!” Just do it (sound familiar?).
    I think a company like this is on the right path – but throw in the strategy (see above), customer service and influence to help them to be remarkable (a Seth Godin-ism) for a lesser fee. I wonder how many people out there truly feel like this company is creating world-class brands that will be remembered and remarkable? That’s where the true value lies. My two cents.

  • Mike Docherty

    Felt compelled to comment, because I too have been amazed by the price of graphic design and logo designs on the web. Interesting to watch the rapid growth of these low cost online firms.

    My business does a lot of speculative business plans and has needed some low cost logos to spruce up our presentations. I think the companies that can truly create a systemized approach in order to truly offer a low cost approach will win. Companies that are bottom feeding with the hope of upselling won't have the processes in place to sustain it.

    I've worked with a few (Logo Works as a great example) that delighted me with the efficiency, speed and quality of the work. And it's readily apparent that it's automated and efficiently designed work flow.

    I've worked with some others (One un-named in particular) who were obviously not set up to do the work at the cost they promised, and in the end resulted in disasters (a comedy of errors, before finally cutting my losses and moving on).

    I think delighting customers with incredibly low prices can only work where the company is set up to do it efficiently. Those that fake it, create disappointment for all. "Loss leader" strategies can work, but it's a dangerous slope for both the providers and their customers.