Fast Company

Announcing: Change This

I've held off on commenting on Seth Godin's most recent project until it's live -- and it's a live wire! -- but I think its debut two days ago is worth noting -- especially given Keith's guest hosting this week and our discussions about change.

ChangeThis experiments with the publishing model to explore how we can make more ideas spread further more quickly. Featuring material from Guy Kawasaki, Jackie Huba and Ben McConnell, and Amnesty International, it's a banner beginning. Check it out!

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2 Comments

  • Bob Cargill

    Anything Seth Godin is involved in is worth watching closely. What follows is what I wrote in my blog, A Fine Kettle of Fish (http://www.afinekettleoffish.b...) last night:

    "Every once in a while, a growing legion of Seth Godin devotees, myself included, receive an email from the bestselling author, entrepreneur and self-proclaimed "agent of change" himself, reminding us that fresh, new content has been posted on his Web site. I'm there in seconds. And on my most recent visit, as always, there was the proverbial pot of gold at the end of the rainbow, as he had just announced the launch of his latest brainchild, ChangeThis, a revolutionary, new non-profit medium with the noble intention of facilitating the spread of manifestos -- "thoughtful, rational, constructive arguments about important issues" -- in order to "help people change their minds to a more productive point of view." I don't know about you, but any business model that can use one of my all-time favorite movie lines -- Jerry Maguire's "Help me, help you" -- to describe itself, has my ringing endorsement...."

  • Peter Rees

    It was good to see Change This! go live (during the BlogJam no less), am more interested to see the content evolve.

    I'm working on a manifesto. You?