Fast Company

Fear Factory

Steve brings up a valuable topic of discussion when he mentions fear. While it is important to tackle fear head on, it's also something you can build a business on. Is fear the new market psychographic? Is there truly an Anxiety Economy?

Not only is fear -- one's reaction to risk, perhaps -- a tool, it's a tool all of us should use proactively, Steve might suggest. "If the only reason you're avoiding taking on a challenge is because the idea scares you, then that's the reason to take it on," Steve writes. "If you're not scaring yourself every day, then you're not doing anything significant -- let alone changing the world."

He even goes on to quote Carly Fiorina: "A leader's greatest obligation is to make possible an environment where people can aspire to change the world."

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