Fast Company

The Apprentice 2: Buzz-A-Palooza

I'll admit it. I'm completely addicted to the Apprentice (not as in "I like it," but closer to "I have a problem"). That being the case, I snagged myself a press pass that allowed me to go poke around at the first casting call for The Apprentice 2, which took place in New York today.

The first thing I saw as I made my way to Trump's building on Wall Street was a throng of well-dressed Donald wannabes that snaked for more than six blocks through the heart of lower Manhattan. Never mind that a miserable wet snow had been falling for the last two days. That couldn't deter the first people in line to audition, one of whom said he had been waiting to get in since 11 PM two nights before. Most applicants, however, choose to arrive somewhere between the sensible hours of two or three that morning, some after having a night of St. Paddy's Day fun.

Why, you may ask, did these people (along with 750,000 others who Trump said had applied) want to get on the show?

"For me this has been a fun, geeky project to get into," said Jamie Hazan, who held up a by-now tattered poster board advertising his Web site, I-Want-To-Be-The-Apprentice.com, which he says has so far generated hits "in the six digits."

Others maybe just wanted to show off their entrepreneurial side.

"Somebody should be out here selling Trump Ice," suggested a very cold, and apparently thirsty, Swietlana Cahill, referring to Trump's line of bottled water that contestants on season one had been tasked with selling. Unfortunately Cahill probably didn't get to display her business savvy for Donald and the gang; she arrived at 7 AM and was stuck at the tail end of the line. One woman, Ashley Cheisler, had dashed into a convenience store to buy several pairs of socks that she was selling as gloves. So far, she had been the only taker.

One notable oversight on Donald's part that people waiting in line pointed out again and again: "Where are the porta-potties Donald!?"

The contestants entered through the gilded doors of the Trump Building twelve at a time, where they were ushered to a table headed by a member of the show's casting department. The group leader would expertly go around the table asking for an introduction from each contestant (not too long, mind you). All kinds of people showed up. High-powered Wall Streeters looking for an adventure sat cheek-to-jowl with people just out looking for any old job.

After introductions were made, the group leader would throw some sort of bone to generate a group conversation, something along the lines of "What makes a great leader?" Everyone knew that was the signal to start the fight to get to the top of the conversational heap. People quickly began tossing out their most-polished verbal nuggets, careful to take a position that would be distinct, but not offensive. "A leader has to be strong!" one would offer, followed up quickly by someone across the table who would fire back, "Oh, so you've got to be a man to be a leader? That's what you're saying aren't you?"

Not too many contestants were able to strike the right balance. But for the ones who did, a magical thing would happen. In one Orwellian stroke, a single person, perhaps a pair, would suddenly get called back to the table by an Apprentice staffer. A couple of whispers would be exchanged with the unsuspecting applicant before another staff member-amid the chaos of the milling applicants and the jostling media-whisked the chosen ones off behind a closed side door.

When they came out of the mystery room, as I began to think of it, I tried asking how it went, but the once garrulous applicants suddenly turned sheepish, saying "We're not supposed to talk to the press."

The whole process was really something to behold. I asked casting director Rob LaPlante how he had gotten so good at seeing through all the BS that gets thrown at him in one of these round-table sessions. "It's definitely a learned skill," he answered quickly as he gulped down another Trump Ice and waited for the next group of 12 to arrive. "I've cast 16 reality shows. That's how you learn how to do it."

Donald decided to put in one last appearance before going outside to work the crowd. He sat down at one of the casting tables, like he does in the boardroom on the show, with his sidekicks Carolyn and George on either side of him, and told the stunned, slack-jawed applicants, who surely weren't expecting to actually meet The Donald, that he knows they would all be great on the show.

"Some of you may get on," he said in his oft-imitated manner. "But for those of you who don't, well, you'll always have this to remember." Then, with a flash of the Donald smile, he was off, full press corps in tow.

So the race is on to find the next Sam, the next Omarosa, the next Troy or Kwame. The Apprentice 2 has scheduled open calls in 11 more cities from now through April 3. Then the contestants who make the cut go to Los Angeles for a full battery of medical and psychological exams before the final group gets selected. No doubt that leaves room for plenty more buzz to come.

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27 Comments

  • Maribel Millan

    I admire you so much that I received a little Budda and I name it after you.Just now I got an opportunity the one I was waiting for.The Hispanic association in Pensacola call me and offer me a booth at a Latin festival on November 11,2006 At Pensacola beach.I have a feeling that people will like my entrees.I'm a single mom with two teenagers who is trying badly to get a job and have not been succesful.Now I have to raise the money to start this so wish me luck.I needed.
    Mrs.Mary
    Maribel Millan
    3305 w Jackson St.
    Pensacola, Florida 32505
    Phone: (850) 435-9255
    marymillan52@hotmail.com

    OBJECTIVE: Seeking an employer that would provide a career opportunity to utilize my skills and knowledge.

    QUALIFICATIONS
    I‘m a hard working individual who values high performance and professionalism .Quick learner,
    multi-task person. Extremely customer friendly.

    EDUCATION
    1995-1988 High School, Fernando Suria Chaves
    1988-1990 University Of Puerto Rico, Chemistry

    EMPLOYMENT
    11-2005/1-2006 Friedman Jewelers , sales associate
    Customer sales and cashier-
    407-870-5504

    6-2003/1-2005Bench jeweler, J & N Quick repair
    Jewelry sales and repair to designated customers-
    787-846-1806

    7-2002/4-2003Manager, Goodwill Industries
    Management,, Schedules,, Inventory, Budget control ,Hire ,Train -
    717-597-0868

    1-1999/7-2001Sales, Bechtel Jewelers
    Jewelry sales and customer service
    561-655-8255

    7-1995/5-1999 Kitchen Manager Assistant, Phillips Seafood Rest.
    Inventory control, Purchase orders.Banquets
    Hire and train new employees .Schedules and daily task log.
    Closed

    Additional Information;
    Languages: Fluent in Spanish and English
    What am I doing wrong??????Help me

  • KAREN

    GOOD MORNING;;;;AFTER WATCHING THE FINAL SHOW LAST NITE;;;;I COULD NOT BELIEVE MR. TRUMP THAT U WANTED TO HIRE BOTH RANDALL AND REBECCA. I HAD A FEELING THAT'S HOW IT WOULD END. THANK GOODNESS RANDALL HAD THE SENSE TO SPEAK UP FOR HIMSELF. HE WORKED VERY HARD TO EARN HIS POSITIION;;;AND FOR U TO WANT HIM TO SHARE THE SPOTLIGHT WITH REBECCA;;;;;;;;;CRAZY. I FEEL U HAD ZERO CLASS IN EVEN MENTIONING THAT. IT PROVES ;;;EVEN U SOMETIMES NEED A REALITY CHECK. THANKS

  • Lisa Yarschenko

    I cannot believe you let Randall decide the fate of Rebecca on the final night. I trusted in my heart that you were going to hire both of them and that is what I feel you needed to do for yourself but you let Randall decide that. You gave that man to much power right out of the gate Mr. Trump. Rebecca deserved more than that. I really believed she should have won or been hired with Randall. I totally respect and admire you as a businessman and a person. I was pulling gor Rebecca the entire time for her quiet strenght and her obvious strengths. I am really disappointed in this decision of Randall's. I believe you would have made a different one. Don't lose your power and intuition Mr. Trump because that is what has gotten you where you need to be I believe.
    Sincerely,
    Lisa Yarschenko
    Kelowna, B.C. Canada

  • Debby M Oley

    I have been watching the show sequally and ..... my mind was floating away.... wish I could be part of it but I realize something impossible for some one like me to be one of at least Trump's lowest staff. All I can say is Donald is a genuine business man, I bet lot of businessmen envy him without knowing what to do about him, lol. Maybe for them who wants to be like Donald has to have high gambling mind with steady and strong analysis, that's all. Life has only has 2 choices, is not it. "take it or leave it"... how steady you are to take it or leave it....Keep going Mr. Trump. Look forward to your other brilliant inovations....applied to the whole possible countries. GBU

  • Kirsi

    Hello,

    we just saw the first episode of The Apprentice 2 here in Finland. I have no clue who is going to winn... What I want to say, is that it is great fun to see how american competitors make fools of them selves. I can only say that one can be pretty disaponted about the level of this competition. I can only imagine the level it would have if they allowed competitors around the world. And what an edge would Trump have, when instead of local "know it all's" he would have an international plane and an change to select the world's best Apprentice!

    capitalism rules...?
    Kirsi Peuralahti

  • Lee Browne

    Mr. Trump I think that you were wrong in firing Angie. The reason why I say that is because Alex was setting her up for a down fall. He delegated all the responsibility to her and didn't delegate anything to himself and to Chris.
    Like I said I think you were wrong.

  • Maria Anastasia Fiametta

    Hello Mr. Trumph ,I am a 16th year old catholic girl from Indonesia you don’t know me but I’ve heard a lot of good things about you .I’ve seen you a lot on TV and I know you are a very successful bussiness man . Well , I’ll Just go to the point , me and my family have a simple life . Actually , I really want to continue my study overseas but we have a financial problem. I want to take biotech as my major at college but you know , in Indonesia , the facilities for that major isn’t sophisticate. So I really really want to study overseas. Due to my family financial problem that I’ve told you earlier I really need your help.My score at school is pretty good .Thanks for your time and anttention . May God bless you always

    Lots of hope,

    Maria Anastasia Fiametta Ariane Utomo
    Jalan Kebon Jeruk Indah VII blok F no. 2
    Perum. Kebon Jeruk Indah, Meruya Ilir
    Jakarta barat, Indonesia
    Phone : 62 21 585-3725

  • jonitrismanto

    I am livin gin Yangon, Myanmar , the country which have been embargo by USA and European country,I do painting, and doing interior jobs with other company, how can i start to have small business and become entrepreneur?

  • Luis Raul Hernandez

    How you doing Donald? I am from chihuahua mexico and i have been watching the apprentice every sunday by people and arts channel. Is very interesting to me the way you handle the tight situations,so i only try to say congratulacions and i hope one day you can reply the mail.

    Best Regards

  • Norie Lactaoen

    Hi Mr. Trumph I first saw your episode-The Apprentice in Singapore and when I came back here in our country I still keep wathing your show, an excellent one. I am very much interested to things such as situations you presented in every episode. It seems like a case analysis for every contestants as well as for the viewer like me. I hope we could watch more tv programs like this. More Power.

  • Roberto Nuñez

    Well I watch the show, and I live in a third world country so take me to the show And I would let you see how do we manage business down here you will be surpriced.

  • MARLA ADAMS

    I WOULD LIKE DONALD TRUMPH TO KNOW ALL THESE SHOWS WHY ARE THEY ALL FOR YOUNG PEOPLE HOW ABOUT 50 AND UP DONT YOU THINK WE NEED MONEY FOR WHATEVER //// I JUST WOULD LIKE MONEY TO PAY OFF MY BILLS AND MY 5 CHILDRENS BILLS MAKE SURE THAT THEY ALL GOT A HOME PAID OFF /// AND HELP PEOPLE WHO ARE WORKING HARD FOR A LIVING AND CANT GET NO WHERE INTEREST RATES ON HOMES AN CREDIT CARDS NO COST OF LIVING INCREASES /// AND ALL THE OTHER SHIT/// WE DONATE TO ALL THIS OTHER STUFF AND IT IS FINE /// BUT HOW ABOUT ME AND MY BILLS AND MY FAMILYS AND MY FRIENDS I GOT A LIST IF YOU WANT TO SEE REAL REALITY COME AND SEE ME WALK THRU MY LIST OF WHAT TO DO WITH MONEY IF I SHOULD EVER WIN THE LOTTERY OR SOME ONE WOULD HELP ME //// THAT WOULD BE REALITY WITH HELPING FROM PEOPLE THAT GOT MONEY WHEN YOU DIE WHO GETS IT WHY DONT YOU GET REALALITY AND TAKE A WALK WITH ME AND SEE THE LOOKS ON PEOPLES FACES WHEN THEY SEE A REAL THING BEING DONE IN THERE LIFE AND DONT HAVE TO DO A DAM THING FOR IT AND THEY COULD KEEP WORKING AND ENJOY THERE PAYCHECK AND HELP OTHER OPPOSE TO A CONSTANT WORRY ABOUT HOW TO PAY THE NEXT BILL AND WHERE IS THE MONEY COMMING FROM AS WITH ALL THE MONEY COMING IN ITS STILL NOT ENOUGHT I HAVE A 80 YER OLD MOM TOO//// MY ADDRESS IS 7809 IVANDALE DRIVE MY NUMBER TO REACH ME AT IS 440 590 0836 CELL PHONE AND GET A REAL REALITTY SHOW /// DO IT FOR PEOPLE AND WATCH THE LOOK ON THERE FACE AND THEY DONT HAVE TO EAT WORMS OR THIS ORE THAT AS WE HAVE A JOB BUT LIKE I SAID SOOOOO COME TALK TO ME AND LET ME SHARE REAL LIFE WITH YOU NOT A DREAM AND MAYBE YOU CAN SEE THE DREAM BECOME A REALITY AND TAPE THAT OR NOT JUST YOU SEE PEOPLE SMILE AND BE HAPPE/// I VE GOT A LIST////
    THANKS MAYBE YOULL GET THIS MAYBE YOU WONT AND AGAIN MAYBE YOULL THINK YOUR TO GOOD TO HELP PEOPLE WHO WORK THIER ASS OFF AN GET SHIT//// SORYY FOR MY HONESTY BUTS THATS REAL LIFE
    MARLA ADAMS////// MY COMPUTOR AT HOME IS NOT WORKING AND I USE IT AT WORK BUT BY OCT 8 I WONT HAAVE AOL NO MORE EITHER WHY DONT THYOU TALK TO ME AND FIND AOUT THE REAL REASONS AND NOT WHAT CREADIT REPORT SAYS 5 KIDS 5 GRANDKIS/ 80 YEAR OLD MOM ANS SSI WONT EVEN GET KIDS CLOTHS NO MORE
    HAVE A NICE DAY AND ENJOY WATCHING REAL PEOPLE BE HAPPY WITH WHAT YOU COULD DO FOR THEM.... AND THANKS AND YES GOD BLESS

  • linda mcinnis

    Hello Mr.Trumph, first of all I would like to say Happy belated Birthday. Mr. Trumph you dont know me but, I have heard a lot of good things about you and I want you to know that you are my husbands role model he have nothing but, good things to say about you. Well i,ll just get to the point, our church Faith Holy Temple in Riviera Bch. Florida is now under construction and has been for the last four years do to financial problems. When we got started we had plenty of help but, you know when the going gets tough the people start leaving. Anyways we are about $10,000 short from finishing and we are asking for your help. Thank You,in advance. My email address is ldb117@juno.com. By the way we have tried everything carwash,dinner sales, fish fries and more. Even if you decide not to help we would still like to invite you to one of our services. Let the Lord speak to your heart. May God Bless You and Keep you is our prayers.

  • Starlene Bamford

    As Donald reminded contestants in his cliché “think outside the box” it reminded me of what we are learning in class. Although this show is not necessarily depictive of the real business world, there are lessons to learned; leadership, teamwork, creative thinking, on the spot decision making, and of course bottom line profit margins. I feel a lot of the tactics used, especially by the woman who flaunted extensively in the beginning, wouldn’t fly in the real world, or like the show, not for very long. It must be difficult though, to go everyday into a new challenge, venturing off and leading into areas some are not familiar with, and tasks that are somewhat, unrealistic or well just plain silly. I have to give Donald credit for thinking outside of the box and entrapping America in his newest money making venture. What a great publicity stunt!

  • les mc arthur

    I don't mind watching the Apprentice because it helps me in doing case analysis , It sharpens my problem solving skills.I think that there are a lot of mistakes that are made on the show that we should take lessons from and try to avoid in our lives.

  • Matthew

    ApprenticeTwo.com another great Internet real estate strategy. I wonder who owns Apprentice3.com? Discovery is the journey:
    It's Thursday! You know what that means... Throughout the day today my wife and I will be in touch with each other and our close friends discussing what might happen tonight on Survivor and The Apprentice. This level of Thursday anticipation (in our non-TIVO family room) can only be generated by fresh and innovative entertainment! Thanks Mr. Burnett.

  • Jordan

    Hello all. I have been also watching "The Apprentice" and I have found that although it is a reality show, it gives some insight to what a billioniar does to keep his fortune and how he runs his business.

  • Mr. Andy

    Being a business student, The Apprentice has many different dynamic related to business courses that I am studying. Like Organizational Behavior, Leadership and Problem Solving, Negotiations, etc. I really enjoy the nature of people and the lengths they go to obtain a their goals. A lot of emphasis of their success at the beginning of the program but when thrown in 'lion's den', its a different story. Look forward to the last six challengers.
    A

  • Carrie Spahan

    I feel "The Apprentice" is a really good show to watch. Not only does it give you information on not what to do in the business world , but also what goes on in the real world of business. I have being watching this reality show every since it started, and it has giving me a lot of information.