Fast Company
The Brand Called... Who? VI
In response to an entry yesterday, Jay Jurisch, creative director for Igor, clarifies my number conundrum:
Actually, that's 9.3 million potential names, and that's specifically for the Drug-O-Matic name generator -- the other generators vary from 26,000 to 340,000 potential names.The Wordlab database ("Currently offering 23,747 entries in 42 categories...") is a seperate animal from the name generators.
Correction made.





