Join the Marching Brand II

In response to an FC Now entry late yesterday, Steve says, "In my experience, trying to 'inculcate,' or reprogram, employees to fit the mandated corporate culture is largely a futile effort and a disservice to everyone involved."

Fair enough. So, I'll turn the question around. How do FC Now readers ensure that the people they hire resonate with and represent an organization well? Share your interview and hiring tactics and strategies here.

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