Fast Company

Two-Buck Check In

At a recent Fast Company retreat, my colleague Alison Overholt turned me on to "two-buck Chuck," or $2 bottles of wine from Charles Shaw. Ken Fromm recently described the two-buck Chuck phenomenon -- and applied some of its lessons to the software industry. There are interesting parallels. How would you apply the two-buck Chuck model to your business? Will low-cost or no-cost offerings work in every industry?

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