Click here to preview the new Fast Company

Want to try out the new FastCompany.com?

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Two-Buck Check In

At a recent Fast Company retreat, my colleague Alison Overholt turned me on to "two-buck Chuck," or $2 bottles of wine from Charles Shaw. Ken Fromm recently described the two-buck Chuck phenomenon — and applied some of its lessons to the software industry. There are interesting parallels. How would you apply the two-buck Chuck model to your business? Will low-cost or no-cost offerings work in every industry?

Add New Comment

0 Comments