Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

The Great Wal(-Mart) of Dining?

In the June 2003 issue of Fast Company, Jim Collins explored Wal-Mart's growth strategy and what other business leaders can learn from the big-box retailer. It's an interesting parallel read to Constance Hays' article about Kroger Co. in today's New York Times. That supermarket chain's strategy? "Be what Wal-Mart is not."

According to the piece, Kroger's strategy is to be the anti-Wal-Mart, offering luxury foods, solid customer service, and an upscale setting. It's an attempt to sidestep the scale challenge. If you can't grow as big as Wal-Mart, what can you do that Wal-Mart can't? The writer distinguishes between a class audience and a mass audience.

Other grocers are getting into the game, as well. In response, Wal-Mart's starting to take back some of their tactics. One Wal-Mart started to stock organic eggs because a Central Market across the street regularly sold out of them.

What else can we learn from Wal-Mart? What can Wal-Mart learn from you?

Registration is required to access New York Times articles on the Web.

Add New Comment


  • Gemma Teed

    Check out . Medium sized stores, mostly in the North-West of England. Great range, brilliant customer service, fantastic quality. Worth driving ten miles to the store, vs. three miles to my local Asda Wall-Mart.