Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

A New Brand You

Four of our neighbors to the north have changed their names. Dunlop Tire Company paid them each $25,000 to change their names from Goodyear to Dunlop.

The article goes on to explain how desperate companies are to get their message across to already media-saturated consumers.

It seems to me this type of marketing might get consumer attention for a short while, but getting them to stay loyal to your brand takes more than a stunt.

Add New Comment