On Tuesday, Lorna Borenstein, vice president and general manager of eBay Inc., talked with conference goers at eTail 2003 East. One highlight of the presentation indicated that eBay has experienced a 135% return on investing in real-time customer service via chat.
After testing chat capabilities with visitors, inactive registrants, and active users — and finding that live chat boosted activity across the board — eBay increased chat capacity 15-fold. One secret? Staff the customer service chats with employees, not third-party outsourcers.
How closely are you connected to your customers? How immediately can you react to their needs?