Film recommendation and sharing site Flixster gained a boost in popularity thanks to its application for Facebook. Boasting features such as its Movie Compatibility Test, which lets friends compare their cinematic tastes, and The Never-Ending Movie Quiz, the Flixster app is one of Facebook's most popular.

Flixster.com

Viral marketing has become nearly routine for film and music, but not so much for book publishing. Simon & Schuster leads the charge with its BookVideos.tv widget, which includes background information on a selected title and its author as well as a video of an interview with the author.

BookVideos.tv Widget

Box.net, an online file storage and sharing site, allows users to create a widget to share their files on blogs and social networks, including Facebook and MySpace. The site has also developed custom widgets for clients, including Hillary Clinton's presidential campaign team.

Box.net Hillary widget

To promote the film American Gangster online, Universal Studios worked with The Visionaire Group to develop a media-rich widget that includes video clips, music from the film's soundtrack, and information on tickets and showtimes.

American Gangster widget

Now anyone can become a Gap model -- at least virtually -- through the company's ModelMaker widget, designed in collaboration with developer FancyGens and Widgetbox. Users upload a personal photo and dress it up with Gap clothes and background scenery.

Gap ModelMaker widget

With the CBS Sports widget, sports fans can not only get scores in real time, but they can also vote for their favorite teams and see which teams others are betting on. The widget is a favorite on widget hosting site yourminis, with over a million views.

CBS Sports widget

For its "Impossible Is Nothing" campaign, Adidas invited people to share their testimonials alongside those of athletes like David Beckham and Gilbert Arenas. With the "Impossible Is Nothing" widget, users could browse a virtual wall of stories and images, then connect to Adidas' page to share their own. The widget helped generate hundreds of entries.

Adidas "Impossible Is Nothing" Widget

Spleak Media Network's short content platform enables users to gather and spread little bits of information quickly through widgets, as well as instant messaging. Its first release, the CelebSpleak widget, is designed for teens hungry for the latest celebrity gossip. Future releases will include widgets for sports, fashion, and more grown-up tastes.

CelebSpleak widget

Restaurant Wars, a Facebook application by Web 2.0 travel site Travature.com, combines functionality and entertainment. Users can not only read and write restaurant reviews but also find out who's the best food critic by comparing their opinions to that of the masses.

Restaurant Wars Facebook application

Leafletter enables anyone to package rich text and images within a widget. In essence, it offers the ability to create a mini-site that can be placed anywhere on the Web and spread virally -- which makes online self-promotion a whole lot easier.

Leafletter widget

10 Widget Wonders

Film recommendation and sharing site Flixster gained a boost in popularity thanks to its application for Facebook. Boasting features such as its Movie Compatibility Test, which lets friends compare their cinematic tastes, and The Never-Ending Movie Quiz, the Flixster app is one of Facebook's most popular.

Flixster.com

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