I was reading the book, Sales Dogs, by Blair Sinclair (www.salesdogs.com). The first thing that I learned is that you can't run a business unless you have some prior sales experience.At first, this caught me off guard; I do not have a sales background. I now do sales for a startup. I quickly understood why this is important. It answers the most important question for any startup - How are you going to make money?
It doesn't matter if your startup develops software, hardware, a new cosmetic, a cleaning service, an electric car, a new pharmaceutical, license your technology, or sell your company. You need to develop and implement a strategy that answers the question - How are you going to make money?
There are many tasks and priorities for a startup. Make sure your sales strategy is one of your top priorities!