Keepers Of The Flame

Amp'd Mobile's bankruptcy doesn't mean that companies shouldn't try to create niches in the wireless market. Here are four provocative upstarts.

Jitterbug

Target: Your parents

The sell: Seniors get a no-frills cell phone with large buttons and print display, 24-hour customer service, and flexible plans for lower-usage customers.

jitterbug.com

Kajeet

Target: Tweens and their parents

The sell: Kids get a "grown-up phone," age-appropriate games, ring tones, wallpapers, and instant messaging. Parents can turn off the phone at certain times of the day and control who pays for what.

kajeet.com

Voce

Target: The rich and time pressed

The sell: $200 a month gets you a leather or gold-plated Motorola, annual upgrades, and access to a virtual personal assistant 24 hours a day to handle tasks such as booking dinner reservations.

voce.com

Sonopia

Target: Affinity credit-card holders

The sell: Sign up for service from your favorite charity, such as the National Wildlife Federation, and a portion of your bill goes to the cause. Or create your own interest group and sign up your friends.

sonopia.com

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