When Ashley launched a magazine to encourage more response from her audience, a thousand teens volunteered to contribute.
The Site Builder
More than 58,000 visitors have used the teen-to- teen tutorial and tools for creating a Web site that were introduced in May.
Whateverlife took off when friends asked Ashley to design their MySpace pages. The inventory of more than 2,600 free layouts is still the site's main draw.
A version of this article appeared in the September 2007 issue of Fast Company magazine.