Lead Singer and Guitarist, Jonny Lives!
New York, New York
Jonny Dubowsky, 29, has exploited corporate partnerships to get exposure for his indie band, Jonny Lives! The band debuted its single, "Get Steady," on an EA video game, teamed up with Nokia to film a music video with one of its cameras, and then launched the video at 900
"Our song 'Get Steady' was chosen out of the blue to be on EA's MVP Baseball 2004, which wound up selling 3.5 million copies.
I have a manager now whose only job is to do corporate sponsorships. He made the deal with
A version of this article appeared in the July/August 2007 issue of Fast Company magazine.