Write a paper in the voice of Charles or Ray Eames describing his reaction to a particular product.
The A+ : A draft for a movie script about four products, complete with handwritten notes in the margin—a savvy choice, given the Eames's use of film as a creative medium.
Identify the golden mean (based on Fibonacci's theory), and find examples of beautiful things that correspond.
The A+ : A CD on which a student sang Gregorian chants whose rhythms correspond to Fibonacci's ratios.
Write a paper on The Creativity Priority, by Jerry Hirshberg.
The A+ : A mock menu from a Chinese restaurant with dishes such as "creative abrasion dumplings: a delicate mixture of right-brain thinking soaked in a thick gray sauce of new ideas and unexpected connections."
A version of this article appeared in the May 2007 issue of Fast Company magazine.