Round-trip options for a business trip with three days' advance notice. At booking, DayJet customers pick a 2.5-hour or 5-hour departure window (a precise takeoff time arrives via email or cell phone the night before). In return for up-front flexibility, customers get a sweeter deal: Taking travel time into account, the lower fare here is less than half the cost of driving. DayJet expects some 80% of revenues to come from customers who would otherwise travel by car.
A theoretical business trip: Boca Raton to Pensacola, Florida
Time: 18 hrs., 40 min.
(mileage + hotel + time*)
Time: 5 hrs. (via Atlanta)
(fare** + time*)
2.5-hour departure window
Time: 2 hrs., 20 min. Cost: $1,710 (fare + time*)
5-hour departure window
Time: 2 hrs., 20 min. Cost: $625 (fare + time*)
* Calculated at $50/hour
** Representative price at press time
A version of this article appeared in the May 2007 issue of Fast Company magazine.