Wikipedia, for its part, gets around one-third of its traffic from referrals from
Google gets a lot of traffic from people interested in Wikipedia.
- World Cup
Meanwhile, Wikia relies on text ads generated by Google.
Although Wikipedia and Wikia are separate ventures, they both share Wales as their founder, and inevitably, the kind of person who volunteers for Wikipedia will volunteer for Wikia.
A version of this article appeared in the April 2007 issue of Fast Company magazine.