|Trump World Tower||Richard Meier's Perry Street towers||20 Pine||The Jade||Miraval Living||William Beaver House|
|The pitch||"The Greatest Condominium Building in the World!"||The Getty Museum, curated by Page Six celebutards||Spring Break! SAC Capital Advisors heads to Milan.||Heroin chic, via Ibiza. Includes hammam/recovery area||Inspired Living meets The Nanny Diaries||Howard Stern hosts Private Air magazine relaunch party.|
|Extreme marketing ploy||Pimping out a hard-to-sell penthouse to Esquire magazine for use as multisponsor "ultimate bachelor pad"||No marketing. If you need to be pitched, you don't belong.||Sales office open 24-7 so BSD's can put 75% cash down without missing that next "sweet" deal||A 360-degree IMAX movie of Jade Jagger lets her glam life rub off on little ol' you||Congratulations: You now live in an ashram! Principal Steve Case to host wheatgrass mixer||By night, sales office becomes … the Beaver Bar. Cocktails: $8. Libido: bottomless|
|Brand signature||The tallest residential buiding on the planet—until it was trumped by the 21st Century Tower in Dubai||Meier's famous glass "curtain walls"||Armani ad nauseum, down to a replica of the Milan catwalk in sales office||Rooftop soaking tubs with city views||Spa has 12 flavors of massage, yoga, even nose-hair trimming services||A glass-bottomed Jacuzzi over entrance, for easy "talent check" on homecoming|
|Superfluous amenity||"[Yankee players] can just drive immediately up to Yankee Stadium directly, so they don't have to go through the traffic." —the Donald||Precious few for the money. A later Meier tower on Charles Street was chock-a-block with 'em—and blocked the Perry Street views.||Virtual Golf range; free breakfast for folks on floors 25 and above||Sales brochure contains recipes, such as "South American Fishcakes for Friends," presumably from the dubiously domestic Jade herself.||25-foot "Quantum Leap" pole, for practicing "living in the moment"||Gymnastic rings and a trapeze, for perfecting circus skills|
|Over-the-top service||Kobe beef chateaubriand (Trumps's fave) from the ground-floor restaurant, Megu Midtown, which clocks in at $180||N/A: See above.||A concierge service that can rustle you up a pair of albino peacocks||Lapis Lounge: the Bungalow 8 on the roof||Six-week condo-sponsored sex series will "take your relationship to the next level."||30-person "disco convertible" screening room with lavender "cinema beds"|
|Price range||$952.5K to over $13.5M for penthouse||$2M for the cheapo lower floors; $15M for Bill Joy's three-story self-tribute||$770K to $4.5M for penthouse||$550K to $4M for penthouse||$650K to $3.5M||$890K, for a one bedroom, to $2.5M, for a penthouse|
|Who lives there||Yankee stars Derek Jeter and Hideki Matsui own; A-Rod rented. Bill Gates reportedly owns one.||Calvin Klein, Nicole Kidman, Martha Stewart, and Bill Joy have all called it home.||Chef Thomas Keller, of Per Se and French Laundry; radio talk-show host Joy Browne||Fashionistas a few shekels short of fabulous; Lucy Liu took a look.||Targeted at Andrew Weil groupies and Ayurvedic arrivistes||Wall Street horndogs and the people who briefly love them|
|Kitchen||Trumpian glitz: high gloss cabinetry, mirrored backsplashes, but—by 2007 standards—déclassé GE appliances||N/A: space delivered raw, the better for buyers like Martha Stewart to customize||Stealthy: rift-cut white- oak cabinetry hides Sub-Zero fridge and oven||Nominal: kitchen-in-a-box, in British racing green and duck-egg blue, e.g.||Ecologically correct: environmentally sustainable, bacteria-resistant countertops||Invisible: "attaché kitchen" (an homage to 20 Pine) completely concealed behind white lacquer|
|Bath||Bidets in the bath, Imperador marble in the powder room||See above.||Superhard Brazilian ipe wood; Waterworks fixtures||Bath-in-a-box, in same cheery tones||Crema d'orcia bamboo-textured limestone tiles||Louvered walls open to bedroom, perfect for postcoital peeping|
|Ugly underside||A board member who allegedly summoned a handyman and then "paraded around fully naked." Also, rumors of denizens with "troubling criminal pasts."||Disastrous, floor-destroying leaks; heating problems; lengthy construction delays; random snipers; tenant feuds||Two blocks from ground zero||One elevator for 56 units—including the penthouse||Top floors overlook: (a) condos incinerated by Yankee pitcher Cory Lidle's plane; (b) giant ConEd smokestack||See "brand signature."|
|Brand guru||The Donald||Starchitect Richard Meier||Fashion designer Giorgio Armani||Mick's kid, Jade Jagger||Mindfulness guru Andrew Weil||Nightclub impresario André Balazs|
|Existential caveat||In 1999, Walter Cronkite led opposition to the building based on the "unnecessary grossness of this project.'' And that's the way it is.||People who live in glass houses can still get stuck with a view of New Jersey.||However slick, your casa will be ringside for ground-zero construction.||Jade is happy to share her "lifestyle" with you, but she has enough friends.||You can have too much of a good thing—dermabrasion, for one.||Even a Kohler showerhead can't wash off a stain on your soul.|
Related: Shvo Motion
One man's real-estate vision quest, and the $15 billion portfolio he's building along the way.
A version of this article appeared in the March 2007 issue of Fast Company magazine.