Best Blogs: Social Calls

Want to learn how social entrepreneurs do good (or not)? Three blogs take you inside the nonprofit world and show how organizations deliver results.

Donor Power Blog

Who writes it: Jeff Brooks, creative director of Merkle Domain, a direct-response agency for nonprofits

The skinny: The philanthropic realm has long resisted anything smacking of profit. But Brooks shows how smart business strategies can be applied in the realm of nonprofit fund-raising, branding, and management. As he admonishes, "If you're not also giving donors something far better than a receipt, you're not doing your job."

Houtlust Nonprofit Advertising

Who writes it: Marc van Gurp, Web designer for Adformatie, a Dutch advertising magazine

The skinny: Watching public-service ads doesn't have to be like eating vegetables. Van Gurp collects inventive video and print ads for nonprofits from around the world, like a British "encourage someone you hate to start smoking" campaign and a parody of Apple ads showing that both Macs and PCs contain hazardous materials.

Philanthropy 2225

Who writes it: Lucy Bernholz, a consultant to foundations

The skinny: An accessible roundup and analysis of emerging trends. Recent posts profiled Silicon Valley entrepreneurs-turned-philanthropists, whose connections and ideas are as important as their wallets. Bernholz observes that Bill Gates—sized donations matter, "but so do the people and their networks that earned those dollars."

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