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Mavericks at Work: Why the Most Original Minds in Business Win

By William C. Taylor & Polly LaBarre
William Morrow, October 2006

An excerpt from the new book by Fast Company's cofounder:

When it comes to thriving in a hypercompetitive marketplace, "playing it safe" is no longer playing it smart. In an economy defined by overcapacity, oversupply, and utter sensory overload--an economy in which everyone already has more than enough of whatever it is you're selling--the only way to stand out from the crowd is to stand for a truly distinctive set of ideas about where your company should be going. You can't do big things as a competitor if you're content with doing things only a little better than the competition… . Mavericks do the work that matters most--the work of originality, creativity, and experimentation.

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