How do you create flexible concepts that can fit into a local community while still retaining and reinforcing the client's global brand image?
Tim Kobe and Wilhelm Oehl, principals of the San Francisco—based design consultancy Eight Inc.—who previously designed the
“More and more foreign retailers are transporting their global models to India, hoping to attract the few million at the very tippy top of the pyramid. And Wal-Mart is waiting in the wings.” —Rashmi Bansai
A version of this article appeared in the November 2006 issue of Fast Company magazine.