Licensing music has traditionally meant clearing rights with the record labels, music publishers, and anyone else involved with a track. It could take more than 100 hours—only to produce sticker shock at the end. Here's how Rumblefish democratizes music licensing.
- Indie artists have put thousands of songs into Rumblefish's music-licensing store, making them available on the spot to anyone.
- Music seekers input the track's intended use and distribution into a licensing calculator.
- Rumblefish segments its digital catalog into many cheeky categories, such as "I Am So Pissed at Love Right Now."
- Rumblefish and the artist share an equal cut. (Record labels typically give artists around 25%.)
- After you pay the fee, which can range from $5 to $50,000, you walk away with a licensed song. The legal labyrinth of clearing music is already taken care of, and the process now takes minutes instead of weeks.
A version of this article appeared in the November 2006 issue of Fast Company magazine.