Marketers are forever trying to trick out old brands with new extensions. A few work, but most—like the late, unlamented Hooters Air—don't. Here, according to a survey of 500 marketing experts by TippingSprung and Brandweek magazine, are three new products that "least fit the brand's core values."
Sylvester Stallone pudding
With another Rocky flick on the way, what better time for a branded low-carb treat? "Stallone™ High Protein Pudding is a healthy alternative to many other snack foods or protein bars," says Instone, the company behind the custard. "[And] it tastes delicious!" Sorry, Sly, but you've lost your punch.
Harley-Davidson cake-decorating kit
Hell's Angel food cake, anyone? About 20% of
Everlast fragrance and grooming line
A version of this article appeared in the October 2006 issue of Fast Company magazine.