It's 11 O'Clock. Do You Know What Your Customers Are Worth?

Executives are more clueless than ever about the financial implications of their customer strategies.

Do you know the average annual value of a customer to your business?

Do you know the cost of a customer complaint to your business?

Do you know the cost of acquiring a new customer?

2005 Customer Experience Management Study, Strativity Group, February 2006

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