Fast Company

It's 11 O'Clock. Do You Know What Your Customers Are Worth?

Executives are more clueless than ever about the financial implications of their customer strategies.

Do you know the average annual value of a customer to your business?

Do you know the cost of a customer complaint to your business?

Do you know the cost of acquiring a new customer?

2005 Customer Experience Management Study, Strativity Group, February 2006

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