Grammatical Usage: Are We Concepting Yet?

"To con•cept (knspt)--con•cepted (knspt-ed)--con•cept•ing (knspt-ing) v. 1. A process whereby ideas are generated for the purpose of creatively solving a problem: 'The team set aside some time for concepting in order to flush out some plausible directions.'"

From a (possibly serious) online petition urging Merriam-Webster to add a verb form of "concept" to its dictionary, at http://verb4concept.blogspot.com