Grandaddy of Moto's superthin product line, Razr has sold 24 million units and counting.
Razr's rounder, gentler (and possibly female) cousin, the Pebl has just debuted in the U.S.
A no-flip Razr descendant; "candy bars" represent the largest slice of the market.
The first-gen Rokr flopped; Moto hopes for better from its Pebl-y kin.
Moto's would-be BlackBerry killer, another skinny Razr-bred device.
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A version of this article appeared in the April 2006 issue of Fast Company magazine.