Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

A Tight Family

The Pebl is the latest example of Motorola's new design-driven strategy, which is built around entire families of products with shared aesthetic elements.

  • Razr
    Grandaddy of Moto's superthin product line, Razr has sold 24 million units and counting.
  • Pebl
    Razr's rounder, gentler (and possibly female) cousin, the Pebl has just debuted in the U.S.
  • Slvr
    A no-flip Razr descendant; "candy bars" represent the largest slice of the market.
  • Rokr
    The first-gen Rokr flopped; Moto hopes for better from its Pebl-y kin.
  • Q
    Moto's would-be BlackBerry killer, another skinny Razr-bred device.

Have something to say about this story? Email the editor.

Add New Comment