At One With Our Cells

A 2005 survey by BBDO of 3,000 cell-phone users, ages 15 to 35, in 15 countries revealed an almost frightening culture of dependency.

  • 81% of 15- to 20-year-olds sleep with their phone on.
  • Percentage of Americans who said a cell phone reflects as much about someone as a car does (70% of Chinese agreed): 31%
  • 26% of Americans said they'd go back for their cell phone over their wallet if they left both at home (69% of Chinese agreed).
  • 63% of Americans wouldn't lend their cell phone to someone else (90% of Japanese agreed).
  • Percentage of cell-phone users who screen their calls: 96%

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