|Victory Starts Here||Women's cancer research and prevention||Athena Partners||Pink||$1||190,000||Athena has donated two times more from band sales than from proceeds of its actual product, bottled water.|
|1200 (the daily U.S. death toll from tobacco products)||Smoking cessation||Campaign for Tobacco-Free Kids||Red||10 for $10||60,000||Wear your wristband on April 13, national "Kick Butts" day.|
|Beat Bullying||Bully cessation||British government||Turquoise||Free||1,000,000||Sold out, so you'll either have to find one on eBay or beat someone up for his.0|
|Support Our Troops||Entertaining soldiers overseas||USO (via 7-Eleven stores)||Camouflage green||$2.99||621,300||Raising hackles because they're made in China, which in 2001 detained a U.S. military aircraft crew.|
|Keep Doctors In Illinois||Medical malpractice reform||Doctors in Illinois (partially funded by Pfizer)||Neon green||10 cents||Nearly 100,000||This one is least likely to be put in a birthday party goodie bag.|
|Baller, Team, Respect, others||Making money||Nike||Various||$5 for three||Company won't disclose||Nike says these bands existed before the Lance craze, but it has sure surfed the wave.|
A version of this article appeared in the April 2005 issue of Fast Company magazine.