Masters of Design: Sam Farber

Founder, Copco, OXO, and Wovo

A serial entrepreneur with an economics degree from Harvard, Sam Farber foresaw the bottom-line benefits of great design as far back as 1960, when he launched COPCO, a kitchen-design company. His second venture, OXO, which makes the popular kitchen tools with rubberlike handles called Good Grips, proves that consumers are indeed willing to pay $6 for a potato peeler that works better and looks great. Says Sara Beckman, senior lecturer at UC Berkeley's Haas School of Business: "OXO tools are used by lead designers in companies like IBM and by faculty in many business schools to show how thoughtful design can be used to launch new businesses--and change entire marketplaces." With his third company, WOVO, Farber continues his relentless focus on teaming with designers to create products that solve real human needs.

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  • Tom Ford , Former Creative Director, Gucci and Yves Saint Laurent
  • Jonathan Ive, Vice President of Industrial Design, Apple Computer Inc.
  • Marcia Lausen, Founding member, AIGA Design for Democracy
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Collaborators: Champions who help make great design happen
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A Jury of Their Peers
Introducing 11 jurors--top leaders from universities, cultural institutions, and business--who helped us select our 20 Masters of Design.
Lessons From the Masters
These five ideas will help you incorporate design principles in your work -- and better connect with customers and colleagues.

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