Who: Tim Cleaver
Company: Amazing Online Marketing
Has Held Title For: Seven months
Previous Title: Biology major, Portland State University
Working like a slave? Hey, make the most of it. That's what Tim Cleaver did. As an intern at a marketing company that is striving to meet the online design needs of an increasingly Web-ified Portland, Oregon, Cleaver is at the beck and call of everyone from designers to senior project managers. So he has given himself a new title. Says Cleaver: "I'm cheap labor, and I do the stuff that no one else wants to do."
So. Slave Boy?
My coworkers have referred to me by a few nicknames, including Asok, Young Jedi, and Young Grasshopper. But I feel the warmest tingly feeling when people call me Slave Boy. Occasionally, if we're working late on a Friday evening, they'll say, "Slave Boy, bring me a beer!"
How were you captured?
My roommate brought home some books on HTML. I started learning the stuff and thought, This is what I want to do. So I quit my restaurant job, looked in the phone book for the nearest Web-development company, and asked if I could hang out there and see what they did.
What's been your most liberating task?
Doing the coding for the very first project I worked on: a Web site for a local restaurant called Queen of Sheba.
Will "Slave Boy" be on your résumé?
Sure. If a company doesn't want to hire me because I used to have a goofy title, I probably don't want to work there anyway.
A version of this article appeared in the June 2001 issue of Fast Company magazine.