Bright Lights, Big Company

Career Move

Who: Jamie Allison
New Job: Wireless-mobile marketing manager at Ford Motor Co.
Old Job: "Chief Allison" at Allison Marketing Group
Old Old Job: Brand-development manager for the Ford Thunderbird

Jamie Allison, 37, has seen both ends of the Internet boom-and-bust cycle -- and lived to tell about it. First, he spent 10 years at Ford Motor Co., working on everything from business strategy to brand development. Then, in June 1997, he left Ford, moved to Colorado Springs, Colorado, and founded Allison Marketing Group, a supplier of Internet-access tool kits. Later that year, after a key distributor withdrew support for the company, he returned to Ford. Today, he works out of Dearborn, Michigan, where he helps develop and promote wireless-telematics systems for Ford.

Old skills that still matter

"At a startup, resources are constantly at issue: You need big-time talent and state-of-the-art technology, and you learn to be smart about using those resources. But even at a big company, it pays to know how to allocate resources wisely."

Learning curve

"At a big company, you learn how to coordinate all aspects of a large-scale product or service. Today, I'm working at Ford in a more entrepreneurial capacity than I was before, so I'm learning to combine large-scale management with the excitement of working on a startup."

Teaching note

"I found that the opportunities at a large company were worth coming back for. At a small company, an entrepreneur can have a huge impact. But let's face it: The goal of every small company is to get big."

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  • Ralph Paglia

    To: All Ford and Lincoln Mercury Dealers - June 5, 2008

    Subject: Ford and Lincoln Mercury Digital Advertising Program

    BACKGROUND:

    The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln Mercury Digital Advertising program.

    This program leverages our relationships with Top Internet providers to offer you exclusive digital advertising opportunities and incentives. In addition, for those dealers who would like additional support, we have partnered with ADP to offer a complete digital advertising solution including training as well as management of your digital advertising.

    This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

    PROGRAM MATERIALS

    Materials for this program, as well as the current advertising offers available for June, are posted to the Lead Management portal within FMCdealer. For more information, go to FMCdealer, Select "Lead Management & Reporting" link, and then "Home Portal". A link to the Digital Advertising manual is under "Recent Updates" and will take you to the Training aids page where you must select "Show all". The guide is under "Job Aids".

    QUESTIONS

    Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com

    ENROLLMENT

    An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/

    NEXT STEPS

    Ford and Lincoln Mercury Dealers who would like to receive a proposal from the Ford, Lincoln and Mercury Digital Advertising Program for Dealers can complete the online enrollment for an initial Search Engine Analysis at no charge to the dealer at: http://www.flmdigital.com/