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Job Titles of the Future: Steve Kraus

Who: Steve Kraus

Company: Real Work Business Results

Age: 53

Has held title for: 4 years

Previous title: Procurement Manager

Degree: BS, California State Polytechnic University, Pomona

You know the old complaint about consultants: They'll sell you advice, but you shouldn't expect them to implement it. Steve Kraus, who works with clients on business planning and process redesign, wants to live down that reputation. He works differently - and uses a different title to describe what he does.

How are you different from a consultant?

When most consultants start a project, they look at what the company thinks it needs. We look at data to determine our clients' actual needs — which are often not part of their original plan. We do that because our number-one goal is to produce clear, measurable, and recognizable results.

How do you get results?

We find that small steps will eventually produce big results. People get really interested and involved when they can see results early in the process. Those results spur them on.

What are your favorite results?

Projects that really demonstrate the ability to effect change. We helped a bank cut its processing time in half. And we worked with a computer-services firm to shorten its customer-response time from 48 hours to 5 minutes. Now I call that results!

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