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How Can I Help You?

Your customers will tell you how to get better. Are you listening?

To hear the voice of the customer, listen to the conversations at Matrixx Marketing. Gatorade, DirecTV, Hitachi, and other well-known companies care so much about their customers that they don't talk to them. Matrixx does — 200 million times a year.

Charles Fishman (cncfish@mindspring.com) is a contributing editor at Fast Company.

"Are You Listening?"

"Who Cares About Customers?"

"What is Great Service?"

"How Do You Learn From Customers?"

A version of this article appeared in the October/November 1997 issue of Fast Company magazine.