As SXSW Interactive gets ready to kick off on Friday, it's worth catching up on the history of one of the biggest emerging tech festivals in the world.
From the launch of Twitter to failed keynotes from Silicon Valley giants like Mark Zuckerberg, here are the highlights and lowlights from the last 23 years of SXSW.
This timeline is based on an excerpt published on Fast Company's website in 2014 from the e-book, SXSWi Uncensored: The Complete Oral History as Told by the Entrepreneurs, Geeks, and Dreamers who Remade the Web. Author David Peisner led a team of Fast Company reporters who interviewed more than 100 people to compile—for the first time—the definitive story of the festival. It's available on iBooks or at Amazon.