Arby’s new \"Meat Mountain" sandwich is $10. We find out: is it worth the price? by @BrooklynMutt via @FastCompany

Arby's Meat Mountain

Is Arby’s "Meat Mountain" Worth Its $10 Price Tag?

Arby’s new $10 sandwich is stacked with every cold cut imaginable. We find out: Is it really a deal?

Arby’s is now offering a $10 "Meat Mountain" sandwich that includes every cold cut the fast food joint has to offer. Yes, it’s gross, but here’s what we want to know: Is the Meat Mountain worth its mountainous price?

Probably. A price comparison shows that purchasing all of the sandwich ingredients at a grocery store (we used Peapod by Giant to compare) would cost about $9.13—a small savings of 87 cents. Factor in labor and convenience, and it’s hard to argue that Arby’s is giving customers a decent deal.

Here’s the breakdown:

  • 2 chicken tenders ($1.00)
  • 1.5 oz. of roast turkey (75 cents)
  • 1.5 oz. of ham (75 cents)
  • 1 slice of Swiss cheese (34 cents)
  • 1.5 oz. of corned beef (74 cents)
  • 1.5 oz. brisket ($1.31)
  • 1.5 oz. of Angus steak ($1.41)
  • 1 slice of cheddar cheese (34 cents)
  • 1.5 oz. roast beef (96 cents)
  • 3 half-strips of bacon ($1.07)
  • 1 bun (46 cents)

Grand total: $9.13.

The idea to offer this new item stemmed from a marketing campaign to dispel the myth that Arby’s sells only roast beef sandwiches. When customers saw new marketing posters in the restaurants showing slices of ham, bacon, chicken tenders, brisket, and more stacked on top of each other, mouths began to water.

"People started coming in and asking, ‘Can I have that?’" Christopher Fuller, vice president of brand and corporate communications, told The Washington Post.

However, this dish is only for the daring, so it won’t be featured on the Arby’s menu. Instead, it will be part of the "secret menu"— a list of unadvertised items a restaurant will make only if customers ask for them by name. For the sake of all Americans’ cholesterol levels, it’s probably safest that way.

[Photo: courtesy of Arby's]

Add New Comment


  • Hi Pete, do you realize that you contradict the answer to your question with what follows the answer to your question?

    "Is the Meat Mountain worth its mountainous price?"


    "...a small savings of 87 cents. Factor in labor and convenience, and it’s hard to argue that Arby’s is giving customers a decent deal."

    so you answer your question by saying yeah it's probably a good deal but then follow, by saying it's hard to argue that it's a good deal.

  • Janice O'Neil Field

    In adding up the price of the meat mountain at Arby's, the cost of electricity and labor were not factored in.

  • ezam24

    This cholesterol line is a throwback to ten years ago, before more and more scientists began to support the idea that refined carbohydrates cause heart disease, and meats and fat do not. When will everybody get this message?