Yes, there are non-annoying ways to stay in touch with contacts. by @lvanderkam via @FastCompany
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7 Non-Sketchy Ways To Stay In Touch With Your Contacts

Here's how to keep in touch with your connections, without becoming a stalker.

From finding a job to meeting your next business partner or new client, you know that there are countless ways that your network can help you when you need it.

The problem is that reaching out, especially out of the blue, can feel awkward and inauthentic. You want to establish regular communication so that any requests are just part of the conversation.

So how do you reach out without feeling sketchy about the whole thing? "The key is if you strive to provide real value in your outreach, people will look forward to hearing from you, every time," says Jenny Powers, founder of the professional women’s networking group, Running With Heels. "Soon enough, they'll be reaching out to you as well and it won't feel like a one way street." Some ideas:

1. Make it a habit.

If staying in touch with people is a priority, then set aside 15 minutes a day to do it. The good news is that once this is a regular part of your life, you’ll automatically start looking for reasons to contact people. People will start responding, too. Reaching out feels like less of a chore when there are "Great to hear from you!" emails in your inbox every morning.

2. Social media is your friend.

Twitter, LinkedIn, etc. are practically made for low-key conversations. Scroll through your contacts, and when you see a post that makes you smile, respond. You probably spend a lot of time on social media anyway. You may as well get something useful out of it.

3. Get a life.

Going to events has many upsides. First, you may run into acquaintances, and re-establish your rapport. But beyond that, Powers points out that you can always use the occasion of a networking event to invite people you’d like to see. If you’re going to a conference in a different city, get in touch with people who live there to mention you’ll be around. You may wind up with extra coffee dates that are as useful as the event you’re attending.

4. Know everyone’s birthday.

In the Facebook era, people can get hundreds of birthday messages. But they still matter, and going outside the structures of Facebook makes you stand out. "Everyone loves when the birthday phone rings or when they get a birthday email," says Lauren Berger, CEO and founder on the internship job board "This is a great way to stay in touch and just drop them a quick email." This is particularly true for people you’re unlikely to be Facebook friends with (like former bosses).

5. Sign up for Google Alerts.

Google will send you an email when certain words appear in news stories. "I track all of my previous bosses and internship coordinators on Google Alerts," says Berger. "If they get a promotion or their company is in the news—I shoot them a quick congratulations email." LinkedIn can likewise keep you informed of promotions or job changes. These are always good reasons to reach out.

6. Be helpful.

Everyone is busy, so focus on what the other person needs. Introductions? Ideas? Industry news? "Really, anything that says, ‘I’m thinking of you and want to help,’ is a good way to stay in touch with someone," says Powers. Sure, the person may have read the article or study you’re forwarding, but no one can read everything, and since it’s easy to delete an email, it’s the thought that counts. "Once you’ve proven you’re trustworthy and an asset and operate with a generosity of spirit, people will go out of their way to help you and reciprocate whenever they can."

7. Look at the big picture.

"I always suggest letting your intuition guide you on how often to follow up with people based on the response you receive at the onset," says Powers. "Don't give up if you don’t receive a reply the first time you reach out. People are busy and most of us are inundated with emails so don’t hesitate to follow up on an email. If you don’t hear back after that, move on." There are lots of people to keep in touch with, and if some contacts don’t work out now, that’s fine. Lives and careers are long. Someone who’s too busy now may bend back around in the future.

[Image: Flickr user Link Humans]

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  • rega

    Thanks for the article, it is right on...!

    Keeping in touch is something I am terrible at, as I can't manage to remember calling people until I actually need their help (which is way too late to call them). I found this app that does just that, letting you list your network and how often you would like to follow up. Using it made me a better networker :-)

    Here is a link:

  • Being supportive actually builds real relationships but in the broader context being helpful, informative or, if noting else, amusing are the usual modes of life.

  • Excellent post, Laura. My personal favorites are #6 and #7. I would add that it's helpful to use a CRM system to keep track of all of your contacts, something like ACT or Zoho. Curious, is the image on your post the LinkedIn offices in Amsterdam?

  • Hi Laura, Your article is so on point. But what do you think I should do?

    I naturally want to connect with people. This led me to always check up on them regularly and wish them well on their birthdays (cause I either always remembered or found a way to be the first or last person to contact them - so they don't forget).

    However, I discovered recently that nobody really cared to reciprocate. The ratio of return "concern" for my well being or regular checks to my own naturally -induced urge to keep in touch was very low.

    I got very discouraged and unhappy about the trend and stopped. I capped it with an explanation that "either we are all busy or we don't just care".

    What do you think?

  • edwards.ash

    You sound like the kind of person who moans after sending out Xmas cards and doesn't get one in return.

  • Prywatna Przychodnia

    Hi Laura, Thank you for this article. I fully agree with you! Great list of things to remember... and yes... making a habit of it is a good thing!