Apple has snagged Musa Tariq, former social media director at Nike and Burberry, to oversee digital marketing for its retail stores.
Whether this will alter Apple's approach to social media remains to be seen. Compared with other tech companies, the iPhone maker is relatively quiet on the social front. Though it runs social media accounts for some execs and products, including iTunes and App Store, the Apple brand lacks a formal presence on Twitter and Facebook.
[Image: Flickr user Pietro Zuco]