Marijuana Startup Leafly Takes Out Full-Page Ad In The New York Times

The pot startup is making a mainstream play.

Hailed as the Yelp of weed, marijuana startup Leafly is running a full-age ad in the Sunday edition of The New York Times.

"Our advertisement in The New York Times is a responsible, mainstream message that elevates the conversation about cannabis in the U.S.," Leafly CEO Brendan Kennedy said in a statement. "With cannabis now legal for patients in 23 states, Americans need professional, educational resources to help them navigate the changing legal, medical and social landscape."

The Seattle-based startup's Just Say Know campaign congratulates New York state for legalizing the Compassionate Care Act, which gives patients access to medical marijuana.

For its part, over the years, the Gray Lady has evolved on its opinion of marijuana. Last week, its editorial board wrote against federal prohibition—its strongest stance yet—but that came after decades of ambivalence: In 1966, the paper said pot was "not harmless," and in 1971 classified it as a "dangerous drug."

[Image: Flickr user Wiros]

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  • Sunho Lee

    Those profiting from cannabis better save their earnings or re-invest them. Once the basic techniques for growing are learned, and clones get spread around, the prices will drop to under a dollar a gram...currently they get 20-30 a gram i think it is, which is highway robbery...someone should study where the 19+ dollars ends up. talk about profit..better than even brewing alcohol from dirt cheap wheat, barley, and rye, i do believe.... using a modern grow system, for 40 dollars a month in electricity and another 20 or 30 for fertilizers, etc. you can produce 100 OUNCES every couple of months....that's enough for 50-100 recreational smokers probably. do the math.....prices will crater, or anyway, only really stupid (and really friendless) people will pay for long.

  • Sunho Lee

    in fact, in a lot of ways, weed could become on price par with any kind of produce you find in the requires little fertilizer, grows fast in many climates, and is much easier to grow than something like strawberries, grapes, peaches, etc. that require a lot of skill and tons of pesticides. one outdoor grown plant can produce something like 5 pounds...of "buds" all that leaf that can be made into "edibles", and...with little work or chemicals. pandora's box is opened now....weed will flood the markets both legal and illegal like so many heads of broccoli. think of it!

  • I smoke Medical Marijuana in Arizona. However, I have been a user of marijuana since 1967. I am 71 years old now. I cannot get over the all the brouhaha about grass. I have never found marijuana harmful, but rather helpful in important ways.