In Praise Of Disciplined Creativity

Embrace the limits of a platform, and big things happen.

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As ‎executive director of Global Brand Marketing at General Electric, Linda Boff has the muscle of one of the world's biggest technology innovators at her disposal. To cram the work of engineers and makers creating new things every day into the blip-sized limits of Twitter or Instagram is a true skill.

Watch the video above to hear how working within these sort of creative constraints help focus GE pitch meetings.

See Less

In Praise Of Disciplined Creativity

Embrace the limits of a platform, and big things happen.

As ‎executive director of Global Brand Marketing at General Electric, Linda Boff has the muscle of one of the world's biggest technology innovators at her disposal. To cram the work of engineers and makers creating new things every day into the blip-sized limits of Twitter or Instagram is a true skill.

Watch the video above to hear how working within these sort of creative constraints help focus GE pitch meetings.