LinkedIn announced today a new addition to its suite of apps. LinkedIn Connected for iPhone is less about making new connections and more about strengthening the ones you already have. "Connected’s card-based app experience, a first for LinkedIn, puts people at its center, is simple and easy to use," wrote David Brubacher, LinkedIn’s head of relationships products, in a blog post this morning.
Connected is essentially a streamlined version of the professional social network that makes features like celebrating someone’s personal and career milestones easier--something that, according to Brubacher, has been lacking in the LinkedIn community. The app will send reminders about birthdays, anniversaries, and job changes, as well as pre-meeting push notifications.
Connected comes just three weeks after the launch of LinkedIn’s job-hunting iPhone app. Earlier this year, the company's ill-fated Intro app was shuttered after just four months amid security concerns.
You can download LinkedIn Connected here.