Inspiration That Comes From Anywhere

The founder of travel startup Peek shares how she stays open to inspiration, wherever it finds her.

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"My ideas come in lots of different scenarios," says Ruzwana Bashir, founder and CEO of travel company Peek.

Her still-young startup is based in the idea that great travel involves finding offbeat paths--a philosophy she uses in daily inspiration, as well.

Bashir, a self-proclaimed workaholic, doesn't need to slow down to get inspired. Whether on a plane or in a meeting, sometimes ideas just click. "I think a lot of my inspiration might come from utilizing something I see someone else doing in an entirely different space, and seeing how it might apply to Peek and what we're doing," she says.

See Less

Inspiration That Comes From Anywhere

The founder of travel startup Peek shares how she stays open to inspiration, wherever it finds her.

"My ideas come in lots of different scenarios," says Ruzwana Bashir, founder and CEO of travel company Peek.

Her still-young startup is based in the idea that great travel involves finding offbeat paths--a philosophy she uses in daily inspiration, as well.

Bashir, a self-proclaimed workaholic, doesn't need to slow down to get inspired. Whether on a plane or in a meeting, sometimes ideas just click. "I think a lot of my inspiration might come from utilizing something I see someone else doing in an entirely different space, and seeing how it might apply to Peek and what we're doing," she says.