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Warby Parker's Neil Blumenthal on Focus

As co-CEO of Warby Parker, a big part of Neil Blumenthal’s role is rallying his entire team around common goals. Here he explains how focus—on product, mission, people, and consumer-facing messaging—is fueling the brand's meteoric growth.

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"People can copy your model but they can't necessarily copy your brand. A brand is a point of view and a world you create."

Neil Blumenthal is cofounder and co-CEO of Warby Parker.

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Warby Parker's Neil Blumenthal on Focus

As co-CEO of Warby Parker, a big part of Neil Blumenthal’s role is rallying his entire team around common goals. Here he explains how focus—on product, mission, people, and consumer-facing messaging—is fueling the brand's meteoric growth.

"People can copy your model but they can't necessarily copy your brand. A brand is a point of view and a world you create."

Neil Blumenthal is cofounder and co-CEO of Warby Parker.