LinkedIn Will Now Rank Your Profile Based On Popularity by @alicetruong via @FastCompany

LinkedIn Will Now Rank Your Profile Based On Popularity

Are you a star or a nobody on LinkedIn? A new tool called How You Rank will tell you.

LinkedIn has debuted a feature that will show users how they rank among their connections, which means LinkedIn vanity can now be quantified.

Who's Viewed Your Profile, one of the social network's most popular features, now includes a tool called How You Rank, which will show the most-viewed profiles among one's company and greater network. By displaying the top profiles, the Mountain View-based company hopes to boost engagement and encourage users to polish their own profiles to increase their visibility on the network.

"Take a look at the top profiles in your network to gain inspiration for changes you can make to your own profile, or content you can share to increase views to your profile and drive opportunities for advancement," product manager Dmitry Shevelenko wrote in a blog post Wednesday. "Or take a look at the suggestions LinkedIn offers on the right-hand side of the page for ways you can begin increasing views to your profile immediately.

The most popular LinkedIn profiles among employees of Mansueto Ventures, Fast Company's parent company. Image: Screenshot
The most popular LinkedIn profiles among the writer's network. Image: Screenshot

Though the company says How You Rank can help students, job seekers, and recruiters, this tool makes LinkedIn feel a bit like a popularity contest. So, how popular are you?

[Image: Flickr user Nan Palmero]

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  • Erik Bowitz

    Wow.. how is everyone getting so excited about this? Can't they see it's just another way for LinkedIn to try to upsell their premium account services? The site operates under the guise of helping connect employers with job seekers however what seems to take precedent 9 times out of 10 is connecting job seekers credit cards with LinkedIn's bank account. I've highlighted 5 other ways LinkedIn totally FAILS in my last blog post here. If you hate LinkedIn you'll love it. If you love LinkedIn you'll probably hate it :)

  • Dan Kassis

    What bugs me about this is I had just started getting used to seeing how many times I've shown up in search results in the past x days or months, and then they swapped that out with this popularity feature. Personally the search results are much more valuable to me, and at my current level of paid membership with Li I don't think I can see this any longer. Frustrating.

  • I agree, Alice, this makes LI feel more like a popularity contest, which is not a good measure of success, unless you're goal is to be popular. For the rest of us, let's move beyond how many followers we have and how popular we are.

  • It's almost like LinkedIn is trying to make a game out of their platform. Ranking users, rather than simply suggesting improvements, may be discouraging to many. I'm happy with my ranking, especially considering I know I don't spend as much time on there as I should. ~Kim Sutton, Co-Founder/Managing Partner, Sutton Creative Studios

  • Daniel F. Dietzel

    Most of the people who are higher than me (i was in around the top 30%) were recruiters or people who used LinkedIn on a daily basis. The lowest were people who have been steady in their job and haven't updated anything in a while. Seems benign, at worst useless.