For growing while staying rooted.
The 120-year-old British outerwear brand has recently seen record profits thanks to a canny expansion into fashion via collaborations with Adidas and Pantone, plus young designers including Christopher Raeburn.
"To become the best British lifestyle brand."
"I was 28, with a little girl of 2, when John [her husband and then head of Barbour] died, and I was left with a majority shareholding. I set about learning everything, including how to make a jacket."
"Fashion. We can't stray too far from our heritage."
"Being a small company, we can move and change quickly. We've also been careful and live a fairly modest life."
"Our photography. We recently photographed a girl in a ball gown, and she was wearing a Burghley, a long coat. It was shot in Cambridge--there's a historical purpose to it."
"Move very, very carefully, and never so far from the heritage that people don't recognize the brand."
"We've started making different shapes. The Chinese and Japanese--their figures are not like ours!"
"Especially when you've been through a recession, people tend to buy what they know is value for money and will last. Cheap things may appeal to a teenager, but they're rubbish."
[Image: Flickr user Luca Boldrini]]