Ty Ahmad-Taylor

VP of Smart TV services, Samsung

Ty Ahmad-Taylor

For drawing your eyes back to the TV.

Television manufacturers don't really care what you watch on your TV, as long as that screen is the No. 1 entertainment device in your home. That's why Ty Ahmad-Taylor and his team are constantly ­asking themselves, How do we provide the best experience on a TV screen so you don't have to look down? While his hardware colleagues focus on Samsung's curved, ultra–HD screens, Ahmad-Taylor's Social TV app mines the stream of closed- captioning data embedded in all TV programs and uses that to search social networks like Twitter and Facebook to tap into a show's real-time zeitgeist. "We have one approach for sports, one for entertainment, and one for news," Ahmad-Taylor says. "They're tailored to pull out the best results in those particular categories," which are then displayed to the right of the main program's image. When a celebrity's name is hilariously mispronounced during an awards show, for example, you won't have to look down at your phone, even if it's a Samsung, to gauge the reaction. Only available in the U.S. right now, Social TV was launched in late 2013 and will be rolled out to other parts of the world if it catches on (and early metrics are promising, says a spokesman). This pacesetting foray into enhanced TV viewing is one way Samsung plans to maintain its advantage—26% global market share—over rivals such as LG and Sony.

[Image courtesy of Samsung]

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  • Yet Samsung is far from being a good company: Samsung's policies concerning Conflict Minerals have only improved slightly over the past year. In return for such great creativity at a " reasonable price" people of the DRC (Democratic Republic of Congo) pay for our electronics with genocide, rape and slavery. Children as young as age 6 roam through the jungles carrying AK47's. Rebel forces use cocaine and meth to brainwash children and to keep them active for longer periods of time than their little bodies can handle. Children are taught rape as a way of life and 80% of all males feel that it is " okay" to rape a woman, child or even another man. Until Samsung joins Hewlett Packard and Microsoft as leaders in the industry to fight against these atrocities, my family will steer away from their products, no matter how innovative their VP of smart tv services may be! As far as I'm concerned, Samsung is also an innovator of genocide and rape!