For being any retailer's social solution: Deena Varshavskaya included on @FastCompany's #MCP14 list:
Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Deena Varshavskaya

CEO, Wanelo

For being any retailer's social solution.

"What we're building is parallel to Twitter and Insta­gram, but for ­shopping," says Deena ­Varshavskaya, a Russian-born web designer who created Wanelo as a side project in 2010. The site allows users to create ­collections and purchase products from more than 300,000 online stores.

It boasts more than 11 million ­customers, and they're buying lots of stuff: Wanelo referrals ­generate more revenue at retailers such as ­clothing chain Wet Seal than either ­Twitter or ­Pinterest. "The meaning of a store is changing," says Varshavskaya.

[Image courtesy of Wanelo]

Add New Comment


  • Richard Barchas

    I just watched Deena's interview on Charlie Rose. She is the most intriguing woman I've ever seen because of her astounding creativity. I'm also a Cornellian who mainly followed a traditional path and have taken decades to develop into the person I am today. I needed job loss to give me the push to change. I wish I had had Deena's incredible self actuation and confidence to take action without the need for financial security. Of course, a wife and family had something to do with it. LOL.