For giving \"stunt driving" a whole new meaning: Emil Michael included on @FastCompany's #MCP14 list:
Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Emil Michael

SVP of business, Uber

Emil Michael

For giving "stunt driving" a whole new meaning.

Love or hate Uber, you have to admit that the car service got your attention with its on-demand kittens, Christmas trees, ­skywriting, mariachi bands, and Vegas road trips. You can thank Emil Michael for that. Though kittens have been by far the most popular ­gambit, receiving about 500,000 requests in three cities, Michael admits it wasn't his first choice (he's ­allergic). These ­publicity stunts are only a small part of his job, however. He has also ­brokered deals with Toyota and GM to get Uber ­drivers ­preferential rates on new cars—another effort to get more drivers on the road. "In my six months here," Michael says, "there hasn't been a nanosecond that I have been bored."

[Illustration by Aaron Meshon]

Add New Comment