Number 3 on @FastCompany's #MCP14 list: Jill Wilfert, VP for Global Licensing & Entertainment, @LEGO_Group http://www.fastcompany.com/3029172/most-creative-people-2014/jill-wilfert
Click here to preview the new Fast Company

Want to try out the new FastCompany.com?

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Jill Wilfert

Vice president for global licensing and entertainment, Lego

Jill ­Wilfert

For making toy bricks a big-screen hit.

Lego tinkered with movie ideas for years, but the pieces took a long time to lock together. Persistence paid off: The Lego Movie, released in February, earned more than $400 million and rapturous reviews. "The brand is all about creativity and imagination," says Jill ­Wilfert. "It had to be a fantastic, entertaining movie experience above anything else. We know exactly how kids interact with the brand." Not surprisingly, a sequel is in the works.

[Image courtesy of Warner Bros. Pictures]

Add New Comment

0 Comments